So Far in 2026, Everyone but Tech is a Winner. Policy Currents Say It Won’t Last.

A person with a backpack stands on a mountain ledge overlooking blue hills. Beside them, a blue panel reads, Market Sense by HB Wealth—So Far in 2026, Everyone but Tech is a Winner. Policy Currents Say It Wont Last. Date: January 16, 2026.
Four line charts show sector performance from 2023 to early 2026: Financials/Industrials, Health Care, Materials/Energy, and Consumer Discretionary/Staples, with each sector testing breakout points at the start of 2026.

Domestic growth themes based on policy support and regulatory reprieve have largely driven equity market rotation out of tech and toward other sectors in the US equity market in recent months.  Renewed geopolitical turmoil and some disappointment on the domestic policy front now threatens to upend the party in 2026.  All sectors but tech and financials are up to start the year, but only industrials – the sector that threads the needle of both domestic recovery and geopolitical risk – has decisively broken out beyond former resistance levels. As policy headwinds continue to shift, we expect company commentary around how it may impact earnings trends in the next few weeks may help discern winners from losers in the U.S. equity market.

Commodities and Consumer May Battle

The strongest earnings turnaround in the S&P 500 is expected to come from a very unusual combination of both consumer sectors and commodity sectors in the year ahead.  Consumer staples and consumer discretionary sectors are anticipated to both growth in 2026 after recording earnings declines in 2025, thanks to a presumed consumer recovery as well as margin gains with lower inflation pressures.  Fed rate cuts and easing financial conditions are supposed to help get debt-financed consumer spending growing again while tax refunds help spur a recovery in disposable income growth, which has recently stagnated with wages and jobs. This should help topline, while reduced trade risks and moderating inflation contribute to margin growth for this group.

Meanwhile, energy and materials are expected to record an even stronger earnings recovery. Raw industrials, oil and precious metals prices are rising much faster than equity prices so far this year, as elevated geopolitical risks are helping spur a surprising break higher in commodities prices, adding to fundamental upside for the groups. 

While energy and materials clearly benefit from higher prices, consumer spending and consumer sector margins are susceptible to downside shock as oil prices rise.  Thus, while not impossible, the notion that both consumer sectors and commodity sectors will simultaneously lead recovery seems somewhat improbable, and dependent on how much geopolitical risk evolves in the weeks ahead. Outperformance of domestic cyclicals will only likely continue if commodity price gains are contained, and vice versa – commodity sectors will likely only lead if price appreciation remains. 

Bar chart showing projected earnings growth (%) by sector for 2025, 2026, and 2026-2025 combined. Highest growth is in Industrials and Communication Services; lowest is in Consumer Discretionary and Real Estate.

Regulatory Risks May Make or Break Health Care and Financials

The most policy-sensitive segments – financials and health care – are on the other end of the earnings growth momentum scale, both anticipated to post growth in earnings, but at a slower pace than was recorded in 2026.  Despite this inferior relative earnings position, both sectors have toyed with breakouts so far this year, perhaps due to anticipated policy and regulatory reforms. This will leave both sectors somewhat vulnerable to those very regulatory and policy headlines to keep their trends moving higher.  Financials have been recently plagued by White House remarks about housing and credit card rates, and health care faces significant challenges stemming from expiration of Affordable Care Act financial assistance.

Industrials In-Between

The industrials sector does not have the strongest anticipated earnings momentum in the index, but it may benefit most among sectors from the combination of policy support) as well as rising geopolitical risk. Tax reform promotes capital spending to boost industrials’ revenue while lower short-term rates ease the sectors’ heavy debt burden.  Meanwhile, geopolitical turmoil and rising global defense budgets directly support the defense industry.  Higher commodity costs may elevate input prices for some but benefit topline growth for more. 

In summary, the year has started off with all sectors but tech winning, but the themes that have driven gains so far are likely to be tested as the year progresses, leading to greater dispersion at the sector, industry and stock level in the S&P 500.  If tech comfortably settles into the backseat, new drivers will emerge, but not likely all at once.

Disclosure: The information reflects the author’s views, opinions, and analyses as the publication date. The information is provided for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any investment product. This information contains forward-looking statements, predictions, and forecasts (“forward-looking statements”) concerning the belief and opinions in respect to the future. Forward-looking statements involve risks and uncertainties, and undue reliance should not be placed on them. There can be no assurance that forward-looking statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. The information does not represent legal, tax, accounting, or investment advice; recipients should consult their respective advisors regarding such matters. Certain information herein is based on third-party sources believed to be reliable, but which have not been independently verified. Past performance is not a guarantee or indicator of future results; inherent in any investment is the risk of loss.

A woman with long brown hair wearing a blue blazer and a necklace smiles at the camera. The background is softly blurred with light and blue tones.

Gina Martin Adams, CFA, CMT

Chief Market Strategist, Shareholder

Gina Martin Adams, CFA, CMT, is the Chief Market Strategist for HB Wealth. With more than 25 years of experience at leading global financial institutions, Adams brings deep expertise in market analysis, thematic research, and translating complex economic trends into actionable strategies. She collaborates with HB Wealth’s investment team to deliver timely market perspectives, share actionable insights, and enhance the firm’s visibility as a leading voice in the industry. She contributes to advancing proprietary research, supporting the development of new investment products, and enhancing the client experience through thought leadership and education. She pursues a top-down perspective and model-based approach, leveraging fundamental, technical, and quantitative perspectives to inform investment decisions, and frequently presents her views in the media and at industry conferences, professional associations and investment organizations.

A young man with short brown hair, wearing a dark suit, white shirt, and blue tie, stands in front of a blurred background with lights and blue tones.

Matthew Sanders

Senior Investment Research Analyst

Related Insights & News

A person stands on a mountain peak overlooking a range of blue mountains. Text reads: Market Sense by HB Wealth. Geopolitical Turmoil May Continue to Elevate Value of International Diversification. January 21, 2026.

Geopolitical Turmoil May Continue to Elevate Value of International Diversification

International equities meaningfully outperformed US stocks last year, but the value of holding non-domestic stocks…

Read More

A professional man in a suit and tie smiles at the camera. The text reads, Economic and Market Perspective: Q1 Key Economic and Investment Themes, with his name, Ross Bramwell, CFA, and company, HB Wealth, shown below.

Key Economic and Investment Themes to Watch in 2026

As we look to 2026, this video shares our perspective on several key economic and…

Read More

A person with a backpack stands on a mountain ledge overlooking distant hills. Text reads: Market Sense by HB Wealth. Mind These Gaps During 4Q Earnings Season. January 13, 2026.

Mind These Gaps During 4Q Earnings Season

Analyst expectations for about 8% growth in S&P 500 EPS in the fourth quarter earnings…

Read More

A person with a backpack stands on a rocky peak overlooking distant blue mountains under a clear sky. Text reads: Market Sense by HB Wealth. Deep Dive: Goldilocks May Lower the Temperature in 2026. January 6, 2026.

Market Sense – A Deep Dive: Goldilocks May Lower the Temperature in 2026

There is a reason the mantra “run it hot” has become popular on investor wish…

Read More

The above is not a recommendation to purchase or sell a particular security and is not legal, investment or tax advice. Results are not guaranteed. All investing involves risk.

Past performance is not a guarantee of future results for any investment. Private alternative investments are not for every client. An individual must be qualified to invest in a private investment based on their net worth and/or other criteria, and they may qualify to invest in some alternative investments while not being allowed to invest in other alternative investments. Alternative investments are not risk-free and there is no guarantee of achieving attractive performance compared to similar liquid investments. Risks associated with investments in private alternatives include the illiquid nature of such investments, risks associated with leveraged investments, manager-specific risks, sector-specific risks, and in certain cases geographical risk, as well as the risk of loss of principal.