LOGO BLUE
LOGO BLUE
  • About Us
    • The HB Wealth Story
    • Our Purpose
    • The HB Wealth Difference
      • Fee-Only Fiduciary Commitment
      • Credentialed Experts
      • Comprehensive Advice
      • Concierge-Level Care
      • Private Market Expertise
    • Community
    • Cultural Commitment
    • Awards and Recognition
  • Our Services
    • Wealth Advisory Services
      • Financial Planning
      • Multi-Generational Planning
      • Estate Planning Services
      • Tax Planning Services
      • Interactive Planning
      • Wealth Forecast
      • Retirement Planning Services
      • Insurance Planning
      • Administrative Services
      • Charitable Planning
      • Education Planning
    • Investment Management
      • Private Market Investments 
      • Key Investment Principles
      • Online Reporting
      • Our Investment Process
      • Our Investment Expertise
      • Investment Communication
      • Investment Risk Management
    • Family Office Services
    • Service Levels and Costs
  • Who We Serve
        • Individuals and Families
          Business Owners and Entrepreneurs
          Corporate Executives
          Professional Service Practitioners
          Suddenly Single Individuals
          Multi-Generational Families
          Institutions
          Individuals and Families
          Individuals and Families

          We are privileged to serve families across 48 states with their wealth management needs including comprehensive advice, financial planning, and investment management, all with a mission of providing unwavering financial peace of mind.*

          *As of May 31, 2025

          See How We Help Individuals and Families
          A smiling family of four poses outdoors on a sunny day. The father has a child on his shoulders, while the mother and another child stand close, all looking happy with trees and blue sky in the background.
          Business Owners and Entrepreneurs
          Business Owners and Entrepreneurs

          We work with successful business owners to help them navigate pre-sale planning, post-sale investing, asset protection, charitable giving, and long-term wealth forecasting to align financial strategies with lifestyle goals.

          See How We Help Business Owners and Entrepreneurs
          A middle-aged man with gray hair and a beard, wearing a light plaid shirt and beige pants, stands smiling with arms crossed in front of a glass door and bookshelves in a cozy, well-lit shop or library.
          Corporate Executives
          Corporate Executives

          We develop custom strategies for executives with concentrated stock and options complexities, including tax planning, cash-flow modeling, executive benefit optimization, retirement planning, and advisor coordination to free up time while aligning corporate and personal goals.

          See How We Help Corporate Executives
          Confident older woman with gray hair wearing a light-colored blazer and blouse, standing with arms crossed and smiling in a modern office environment with glass walls.
          Professional Service Practitioners
          Professional Service Practitioners

          We assist attorneys, physicians, consultants, CPAs, and other professionals with ongoing wealth planning, creating customized portfolios, and coordinating with trusted advisors to navigate and manage complex wealth and professional transitions.

          See How We Help Professional Service Practitioners
          A smiling man in a blue blazer and beige pants sits on a desk with his arms crossed in a modern office, with shelves of binders and a laptop visible in the background.
          Suddenly Single Individuals
          Suddenly Single Individuals

          We support individuals navigating divorce or loss by organizing finances, setting goals, building advisor teams, reviewing legal documents, and fostering connections to offer clarity and community amidst major life transitions.

          See How We Help Suddenly Single Individuals
          A woman with short dark hair, wearing a white button-up shirt and a black necklace, sits on a gray couch against a plain light-colored wall, smiling gently at the camera.
          Multi-Generational Families
          Multi-Generational Families

          Our multi-generational family office services extend beyond planning and investing to include consolidated reporting, entity structuring, administrative support, family education, insurance reviews, and independent due diligence tailored to each family’s unique needs.

          See How We Help Multi-Generational Families
          Three generations of a smiling family—grandparents, parents, and two children—stand together with arms around each other in a sunny park, with a fluffy white dog sitting in front on the grass.
          Institutions
          Institutions

          We provide tailored investment management services to select corporations, endowments, foundations, and nonprofits through an Outsourced Chief Investment Officer (OCIO) model designed to alleviate ongoing investment management tasks so your team can focus on fulfilling your organization’s mission.

          See How We Help Institutions
          A confident older woman in business attire stands smiling with arms crossed in front of a diverse group of four professionally dressed colleagues, all smiling and standing in a bright office setting.
        • Individuals and Families
        • Business Owners and Entrepreneurs
        • Corporate Executives
        • Professional Service Practitioners
        • Suddenly Single Individuals
        • Multi-Generational Families
        • Institutions
  • Meet The Team
    • Wealth Advisors
    • Client Service
    • Investments
    • Leadership
    • Business Operations
  • Our Offices
    • Atlanta, GA
    • Alpharetta, GA
    • Augusta, GA
    • Sandy Springs, GA
    • Palm Beach, FL
    • Tampa, FL
    • Towson, MD
    • Columbia, MD
    • Charlotte, NC
    • Columbia, SC
    • Greenville, SC
    • Nashville, TN
  • Insights and News
    • Blog & Market Commentary
    • Helpful Resources
      • How to Select an Advisor
      • Understanding Family Offices
    • HB Wealth in the News
  • Careers
  • Request a Consultation
  • Client Login
HB_WEALTH_White.svg

Our Investment Process

Our Investment Process

We use a structured process to drive asset allocation, manager selection, tactical tilts, monitoring, and rebalancing.

Our Investment Process

We use a structured process to drive asset allocation, manager selection, tactical tilts, monitoring, and rebalancing.

  • Home
  • Our Services
  • Investment Management
  • Our Investment Process

Asset Allocation

What diversified mix of asset classes will represent best targeted balance of risk and return?

Learn More >

Manager Selection

Should we use an active manager for each asset class or will a lower cost passive approach best achieve our goals? Who do we believe will best implement the desired strategy we have in mind for each asset class?

Learn More >

Tactical Tilts

Are there any current investment opportunities that we can take advantage of by over or underweighting an asset class or manager?

Learn More >

Monitoring / Risk Management

How are our managers performing and what risks are ahead that might impact our client portfolios?

Learn More >

Rebalancing

When is the right time to rebalance the portfolio back to the original target allocation?

Learn More >

Asset Allocation

We believe that Asset Allocation is the largest driver of investment returns in the long run. Having the best stock manager in the world will not help you much if stocks are in a long bear market. Our Investment Committee evaluates historical and forward-looking asset class return and risk expectations, key economic metrics, key market drivers including valuation and technical factors, and risk modeling to develop our current perspective on overall asset allocation along the efficient frontier for desired levels of return and risk. We believe in using a diversified approach to target higher risk-adjusted returns.

Manager Selection

Manager Selection involves deciding whether to use active or passive managers for each asset class and then deciding which specific managers to use to capture the target opportunities we have identified. In the U.S. stock market, we primarily use low-cost passive investments because we believe most active managers will not consistently outperform passive strategies. We do utilize active managers in other asset classes where we have seen consistent outperformance, although we are still focused on finding the best combination of low costs and higher returns possible in each asset class. Managers are sourced and screened by our investment team, including on-site visits, reference calls, operational due diligence, and ultimately an Investment Committee presentation for approval.

Tactical Tilt

HB Wealth may identify specific market opportunities where a Tactical Tilt may be justified for client portfolios and the investment process will proceed to select a manager to capitalize on the opportunity.  These tilts are typically only 3%-5% of a portfolio and are sized relative to the underlying risk involved.  The tilt could be as simple as adding dividend oriented U.S. stock ETFs or could involve a specific manager in sectors like energy or REIT preferreds or other targeted strategies.  These tilts are debated vigorously and revisited regularly to review whether the original case for the tilt still exists.  Eventually, the Investment Committee will approve removing the tilt and returning towards our strategic allocation once the opportunity has passed due to changing factors in valuation, momentum, or the broader economic environment.

Monitoring

Monitoring is a component of Risk Management discussed in a separate section of our website.  Our investment team is constantly reviewing the performance of our managers (both absolute as well as vs. benchmarks) and also reviews the ongoing strategy, people, and processes used at the manager.  We also keep an eye on costs and tax efficiency to ensure that the manager stays true to the original approach used when we selected them initially.

Rebalancing

Rebalancing is an important part of the investment process primarily handled at the client service team level at HB Wealth.  The Investment Committee uses research to set general guidelines for optimal rebalancing bands. HB Wealth client service teams use rebalancing software that automatically identifies when these levels have been reached to recommend trades to get the portfolio back close to the original target.

Learn How Our Investment Process Can Help You

Request a Consultation
HB_WEALTH_White.svg
Georgia

Atlanta (HQ)
Alpharetta
Augusta
Sandy Springs

Florida

Palm Beach
Tampa

Maryland

Columbia
Towson

North Carolina

Charlotte

South Carolina

Columbia
Greenville

Tennessee

Nashville

Facebook Twitter LinkedIn Instagram Youtube
  • © 2025 Copyright - HB Wealth
  • Privacy Policy & Disclosure
  • Form ADV
  • CRS
  • Contact Us