It’s Momentum’s World. The Rest of Stocks are Just Living in it

A person stands on a rocky ledge overlooking blue mountains at sunrise. Text reads: Market Sense by HB Wealth. It’s Momentum’s World. The Rest of Stocks are Just Living in it. December 10, 2025.
Line graph showing 2025 performance of Russell 1000 long/short factors: Momentum (dark blue) rises sharply, ending at 9.23; Value (medium blue) declines to -6.55; Quality (light blue) drops to -5.01. Dates run Jan-Dec 2025.

Momentum is the only major factor that is working in the U.S. large cap equity market in 2025, as well as in the bull market that began in 2023.  The total return spread between high momentum and low momentum stocks is up 9% so far this year, far outpacing all other factors, which are all down at least 5%.  Since the start of 2023, long/short momentum has posted a total return of nearly 20%, and the factor is the only one in positive territory.

As momentum soars, high quality and low valuation U.S. large cap stocks are underperforming their “tails” (low quality and expensive stocks) by 655 and 500 basis points, respectively, so far this year. On a rolling 12-month basis, expensive, low-quality stocks have been outperforming cheap and high-quality counterparts since October 2024.

Quality and value factor correlations have shifted materially from pre-pandemic norms. Prior to the pandemic, these two factors were negatively correlated – quality worked when value didn’t, and vice versa.  That has changed.  In momentum’s world, quality and value factors’ fates have become rather intertwined.

Line graph showing 12-month rolling return spreads for Quality vs. Value and Momentum vs. Value from 2008 to 2024, with shaded areas where both spreads are negative. The graph highlights shifts and overlap in negative spreads.

HB Wealth is an SEC Registered Investment Adviser and the information provided is for informational purposes only and should not be construed as investment advice or a recommendation to buy or sell any security, cryptocurrency, or other financial instrument. Digital assets, including cryptocurrencies, are highly volatile and may not be suitable for all investors. Past performance is not indicative of future results. Investing involves risk, including the possible loss of principal. The views expressed are those of the author and do not necessarily reflect the opinions of HB Wealth. Comments for this post are not monitored. Please consult your financial advisor before making any investment decisions.

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Gina Martin Adams, CFA, CMT

Chief Market Strategist, Shareholder

Gina Martin Adams, CFA, CMT, is the Chief Market Strategist for HB Wealth. With more than 25 years of experience at leading global financial institutions, Adams brings deep expertise in market analysis, thematic research, and translating complex economic trends into actionable strategies. She collaborates with HB Wealth’s investment team to deliver timely market perspectives, share actionable insights, and enhance the firm’s visibility as a leading voice in the industry. She contributes to advancing proprietary research, supporting the development of new investment products, and enhancing the client experience through thought leadership and education. She pursues a top-down perspective and model-based approach, leveraging fundamental, technical, and quantitative perspectives to inform investment decisions, and frequently presents her views in the media and at industry conferences, professional associations and investment organizations.

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Matthew Sanders

Senior Investment Research Analyst

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