Bull Market May Need Both an Easy Fed and Robust Earnings in 2026

A person with a backpack stands on a rocky peak, overlooking layers of blue mountains. Text reads: “Market Sense by HB Wealth. Bull Market May Need Both an Easy Fed and Robust Earnings in 2026. January 5, 2026.”.
Two line charts: Top shows Macro Estimated EPS Growth vs. S&P 500 EPS (2000-2025); bottom shows Fair Value PE, S&P 500 Equal Weighted PE, and Market Cap PE (2000-2025). Data fluctuates, with notable spikes around 2020.

January events could set the tone for stocks in the year ahead, as elevated market multiples imply both the Q4 earnings season and FOMC Meeting are likely to be critical moments that set the stage for equity market direction. Given valuations for the market are well north of levels justified by current macro conditions, either earnings need to soar much more than the consensus expects, or the Fed needs to firmly state a path to easy policy to keep the bull market intact to start the year.

Even though stocks generally perform well when the Fed is easing, the current bond market forecast suggests it may still be difficult for the Fed to be able to satisfy stocks’ hopes. All else equal, the current market multiple north of 22X suggests stocks may already be priced for at least 100 basis points of additional cuts from the Fed. If the bond market is right to suggest about half of that is likely in 2026, this supports a market multiple for US stocks that is less than 20 times earnings, according to our model. 

If the Fed cannot provide stocks as much monetary support as is expected, the onus will be on companies to stage an extraordinary earnings comeback to keep the rally intact.  Over the last two years, macroeconomic conditions have supported just under 6% average growth in ex-tech earnings, with tech stocks kicking in growth of about 25%, resulting in average net income growth for the index of 11% in both 2024 and 2025. Assuming economic conditions improve in line with economic consensus, a moderate acceleration in ex-tech growth could emerge in 2026. Our model says 8% growth in S&P 500 earnings is a reasonable expectation for the year, and the bottom-up consensus says 10%.  However, this will not be enough to justify current valuations with only modest Fed support.  To justify current multiples with just 2 rate cuts, US large cap stocks may need to put up 30% earnings growth over the next year.  Thus, if the Fed is unable to comply with lofty expectations for easing, a lot of optimistic corporate profits outlook commentary will be needed in the reporting season just ahead.

Bar chart comparing annual net income growth (%) from 2010 to 2022 for the S&P 500 index and the S&P ex Tech & Comm, with average values for 2010–2019 highlighted by horizontal lines.

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Gina Martin Adams, CFA, CMT

Chief Market Strategist, Shareholder

Gina Martin Adams, CFA, CMT, is the Chief Market Strategist for HB Wealth. With more than 25 years of experience at leading global financial institutions, Adams brings deep expertise in market analysis, thematic research, and translating complex economic trends into actionable strategies. She collaborates with HB Wealth’s investment team to deliver timely market perspectives, share actionable insights, and enhance the firm’s visibility as a leading voice in the industry. She contributes to advancing proprietary research, supporting the development of new investment products, and enhancing the client experience through thought leadership and education. She pursues a top-down perspective and model-based approach, leveraging fundamental, technical, and quantitative perspectives to inform investment decisions, and frequently presents her views in the media and at industry conferences, professional associations and investment organizations.

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Matthew Sanders

Senior Investment Research Analyst

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