Demand For Your Dollars

Julian-Davis

06/07/2019

By: Julian Davis

In today’s world of Amazon, Apple Pay, Venmo and many other convenient technologies that make it so easy (maybe too easy) to spend money without much effort or thought, it can be hard to keep up with where your money is going. You don’t have to pull out your wallet or checkbook, or even get out of bed, to spend money. On the other hand, there are many technological products – ranging from Microsoft Excel to various free and paid budgeting apps – that make it convenient to track your spending without having to balance a checkbook or utilize the envelope system.

While I personally enjoy making a budget and tracking my adherence (or lack thereof) to the plan, I realize that not everyone considers this a favorite pastime. However, the first step in achieving your financial goals is establishing your financial goals. A key factor in setting and achieving these goals is to manage the demand for your dollars. Ultimately you want to make sure you are living below your means (spending less than you earn) and working to increase your personal bottom line a.k.a. your net worth.

It may sound very simple, but many people cannot identify where their money has gone at the end of each month. I am not suggesting that you track every penny, but you should have a general idea of the categories in which you are spending your hard-earned money. A rule of thumb that I find helpful is the 50/30/20 rule. The basic premise is that you should allocate 50% of your take-home earnings toward your “needs” or fixed costs, 30% toward your “wants” or variable costs, and 20% toward your financial goals or increasing your net worth by savings and/or debt reduction.

We all have different lifestyles so one person might consider cable television with the premium channel package or super high-speed internet as “needs”, whereas another person would classify these as “wants”. In general, expenses such as housing, transportation, and groceries would go in the “needs” bucket. Taking vacations, going shopping, or buying season tickets to the Falcons game would typically fall under “wants”. There is some gray area, for instance, while going shopping may be a “want” you could argue that clothes are a “need” (just maybe not the latest trends that everyone “likes” on Instagram). The point here is not to get bogged down in the details, but to develop a plan that fits your lifestyle, work to achieve that plan, and potentially set your sights toward more lofty goals (40/30/30 rule?) once you’re able to consistently achieve the current plan.

There are a couple of nice features of the 50/30/20 rule. Many people like to see tangible results or milestones when working toward achieving goals. Whether you are working to pay off student loans (unless you are a fortunate member of Morehouse College’s Class of 2019) or you are making maximum contributions to your 401(k), this rule of thumb gives you credit for both actions because they both positively impact your net worth. We often hear that we should avoid “lifestyle creep” as our earnings increase over the course of our careers. While this is good advice to follow, most of us like to reward ourselves for working hard. The 50/30/20 rule allows you to perhaps increase your vacation budget as long as you are still paying yourself 20% first. At the end of the day, one of the ultimate rewards of hard work is achieving your financial goals and attaining financial freedom.

HB Wealth is a national independent wealth management firm providing fiduciary, fee-only wealth advisory services, investment management, and family office services, with a mission of bringing unwavering financial peace of mind to the clients we are privileged to serve. 

Related Insights & News

White text reading HB Wealth on a solid dark blue background.

Homrich Berg Unveils HB Wealth as New Name, Aligning Under Unified Brand

$25B RIA’s rebranding reflects national scale and client-centered focus ATLANTA, GA — August 19, 2025…

Read More

Text graphic with four black brushstroke squares, each containing different business types: Sole Proprietorships, Partnerships, LLC, and Corporations.

Evaluating Business Structures: The Pros And Cons

Family businesses often start small with simple business and tax structures. However, as businesses expand,…

Read More

Image featuring a financial theme. Text reads, Interest rates are still a key driver of stock market returns. Includes a circular photo of a smiling man labeled Ross Bramwell, CFA, Principal above the Homrich Berg Wealth Management logo.

Interest Rates Are Still a Key Driver Of Stock Market Returns

The Federal Reserve once again kept its key rate unchanged at its June 12th meeting….

Read More

A field of white daisies against a blue sky, with a hiker in the background holding trekking poles, blurred by depth of field.

Spring Towards Your Financial Goals

Spring is my favorite time of the year. The gloom and cold of winter rains…

Read More

The above is not a recommendation to purchase or sell a particular security and is not legal, investment or tax advice. Results are not guaranteed. All investing involves risk.

Past performance is not a guarantee of future results for any investment. Private alternative investments are not for every client. An individual must be qualified to invest in a private investment based on their net worth and/or other criteria, and they may qualify to invest in some alternative investments while not being allowed to invest in other alternative investments. Alternative investments are not risk-free and there is no guarantee of achieving attractive performance compared to similar liquid investments. Risks associated with investments in private alternatives include the illiquid nature of such investments, risks associated with leveraged investments, manager-specific risks, sector-specific risks, and in certain cases geographical risk, as well as the risk of loss of principal.