Key Investment Principles
Seven key principles guide our approach to investing.
Managing Client Investments Based on Seven Key Investment Principles
Independence and Objectivity
Provide a fiduciary approach to investment management based on our fee-only principles.
Diversification
Allocate among traditional and alternative asset classes and managers. Diversify clients’ portfolios to target attractive risk-adjusted long-term returns based on modern portfolio theory.
Personalized Portfolios
Tailor our allocations based on the client’s goals, risk comfort, liquidity needs, and time horizon.
Cost and Tax Efficiency
Evaluate investments and changes net of the costs and tax impacts. Favor low-cost approaches when we believe active management is not likely to provide attractive net performance.
Tactical Shifts for Opportunities
Make smaller adjustments due to market opportunities. Do not attempt large market timing shifts between asset classes.
Rebalancing and Risk Management
Focus on risk-adjusted returns and rebalancing over time. Monitor alignment with the client’s financial plan goals and risk comfort over time.
Private Market Investments
Include private investments when appropriate for client portfolios that are able to hold a portion in illiquid investments with a goal of targeting improved risk-adjusted long-term returns.