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  • Who We Serve
        • Individuals and Families
          Business Owners and Entrepreneurs
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          Individuals and Families
          Individuals and Families

          We are privileged to serve families across 48 states with their wealth management needs including comprehensive advice, financial planning, and investment management, all with a mission of providing unwavering financial peace of mind.*

          *As of May 31, 2025

          See How We Help Individuals and Families
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          Business Owners and Entrepreneurs
          Business Owners and Entrepreneurs

          We work with successful business owners to help them navigate pre-sale planning, post-sale investing, asset protection, charitable giving, and long-term wealth forecasting to align financial strategies with lifestyle goals.

          See How We Help Business Owners and Entrepreneurs
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          Corporate Executives
          Corporate Executives

          We develop custom strategies for executives with concentrated stock and options complexities, including tax planning, cash-flow modeling, executive benefit optimization, retirement planning, and advisor coordination to free up time while aligning corporate and personal goals.

          See How We Help Corporate Executives
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          Professional Service Practitioners
          Professional Service Practitioners

          We assist attorneys, physicians, consultants, CPAs, and other professionals with ongoing wealth planning, creating customized portfolios, and coordinating with trusted advisors to navigate and manage complex wealth and professional transitions.

          See How We Help Professional Service Practitioners
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          Suddenly Single Individuals
          Suddenly Single Individuals

          We support individuals navigating divorce or loss by organizing finances, setting goals, building advisor teams, reviewing legal documents, and fostering connections to offer clarity and community amidst major life transitions.

          See How We Help Suddenly Single Individuals
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          Multi-Generational Families
          Multi-Generational Families

          Our multi-generational family office services extend beyond planning and investing to include consolidated reporting, entity structuring, administrative support, family education, insurance reviews, and independent due diligence tailored to each family’s unique needs.

          See How We Help Multi-Generational Families
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          Institutions
          Institutions

          We provide tailored investment management services to select corporations, endowments, foundations, and nonprofits through an Outsourced Chief Investment Officer (OCIO) model designed to alleviate ongoing investment management tasks so your team can focus on fulfilling your organization’s mission.

          See How We Help Institutions
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        • Individuals and Families
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    • HB Wealth in the News
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Kevin Kraus, CFP®, CPA

December 9, 2022 by

Kevin is a Shareholder who joined HB Wealth in 2018 after leading an independent wealth management firm for 17 years that merged with HB Wealth. Before joining HB Wealth, Kevin was the founding partner of Compass Financial Consulting, a fee-only wealth management firm in Atlanta, Georgia where he served as the financial guide to high-net-worth families providing coordinated financial, tax and investment strategies. He specializes in the areas of executive compensation, small business strategies, estate planning, and charitable planning. Kevin has been guiding high-net-worth clients ranging from Fortune 500 executives to small business owners and professional athletes since 1994. He takes a collaborative approach in working with clients and their other advisors, with the ultimate goal of moving clients to their financial summits safely and efficiently while enjoying the adventure. He also contributes his time to several family foundations throughout the country by participating on their boards.

Kevin holds a Bachelor of Business Administration in Accounting from Stetson University. Kevin spent several years in public accounting with Price Waterhouse where he earned his Certified Public Accountant designation. Feeling the need to work with clients on a more collaborative basis, Kevin left Price Waterhouse to join Ronald Blue & Co., a national wealth management firm. While at Ronald Blue & Co, he earned his CERTIFIED FINANCIAL PLANNER™ certification.

Kevin and his wife have three children and live in Woodstock, Georgia. They are active members of First Baptist of Woodstock. In his free time, Kevin is on a mission to accomplish his six-page “bucket” list, enlisting friends, family, and even clients to join the adventure. He has slept in an ice hotel (yes, it was cold), competed in the National Toboggan Championships (finished dead last), raced stock cars at the Indianapolis Speedway, and competed in the first day of the Iditarod.

Wayne Moss, CFP®

December 9, 2022 by

Wayne has spent his entire career serving as the personal wealth advisor to affluent families and individuals throughout the country. He leads a team of professionals at HB Wealth that assist clients in the development of comprehensive wealth management strategies. His counsel includes custom guidance in all areas of the wealth management complex. He specializes in developing and implementing personalized investment strategies, retirement transition planning, individual income tax planning, estate planning, and executive compensation.  Wayne has led client service teams in advising Fortune 500 corporate officers, entrepreneurs, and individuals who have experienced sudden wealth (inheritance, lottery, business liquidity, divorce, etc.).

Wayne joined HB Wealth in 2008 and is a CERTIFIED FINANCIAL PLANNER™ professional. He has been a member of the fee-only National Association of Personal Financial Advisors (NAPFA) as well as the Financial Planning Association (FPA). He graduated Cum Laude from Shorter University in Rome, GA with a degree in Finance and a minor in Economics.

An active member of his community, Wayne has served as the President of the Rotary Club of Woodstock and currently acts as the club Treasurer. He is involved with many local organizations in Cherokee County .

In his free time, Wayne enjoys staying active, traveling, spending time with family, reading, and sports.

Tricia Mulcare, CFP®, CPA, PFS

December 9, 2022 by

Tricia joined HB Wealth in 2003 after spending four years with Ernst & Young. While at E&Y, in addition to becoming a CPA, Tricia led teams within the federal tax consulting group to determine research and development tax credits for major corporations throughout the Southeast. Originally from New Jersey, Tricia earned the Girl Scout Gold Award (equivalent to the Eagle Scout) before attending Indiana University. While in Bloomington, in addition to earning her bachelor’s and master’s degree in accounting, she became an avid college basketball fan.

While Tricia works with a wide range of clients, she has a particular passion for working with women (older, single, widowed, and divorced). Tricia enjoys speaking with groups about the lessons she has learned after years of working with women who have navigated a recent transition and find themselves “suddenly single”.  In addition to writing multiple articles for Atlanta Woman magazine, Tricia has given a “Financial Planning 101” presentation to various women’s groups and student groups. Tricia served on the Advisory Board for Visions Anew (a local non-profit that empowered divorcing women to successfully create and achieve a new vision for their lives) for many years and has appeared on the Visions Anew radio show “Divorce Resource.”

Tricia graduated from the Georgia Society of CPAs Leadership Academy in 2007 and served on the Leadership Committee of the Estate and Financial Planning Section. After serving as President for several years, Tricia currently serves on the Advisory Board of ProWIN – a women’s networking group in Atlanta with the mission of “Building Business by Building Relationships.” In addition, Tricia has also served on the March of Dimes Executive Leadership Team. She was the Treasurer for the Atlanta Chapter of the I.U. Alumni Association for 10 years and is an active member of the Buckhead Chapter of P.E.O., a philanthropic education organization. Tricia participated in the annual Breast Cancer multi-day walks for many years and volunteered with Susan G. Komen for the Cure Greater Atlanta chapter. Tricia is a CERTIFIED FINANCIAL PLANNER™ professional. In 2015, she was named to the U.S. 40 Under 40 list of top financial advisers by InvestmentNews for her service to clients, leadership, and contributions to the industry.

Tricia, her husband Nicholas and daughters Gianna and Lucy are active members of the Holy Spirit Catholic Church community in Sandy Springs and enjoy following the New York Yankees and Atlanta Braves.  Tricia serves as the “cookie mom” for her daughter’s Girl Scout troop and enjoys working with the girls to develop sales goals, practice sales techniques and ultimately create a financial plan for spending the proceeds generated from the sale on a group activity.

PLEASE SEE IMPORTANT DISCLOSURE INFORMATION REGARDING AWARDS AND RECOGNITION

Ben Riddick, CFP®

December 9, 2022 by

Ben joined HB Wealth in 2005 and provides comprehensive wealth management services to some of Atlanta’s busiest individuals. He serves a diverse client base stretching from young professionals to family office clients.  His goal is to help his clients focus on the people, work and projects most important to them by helping navigate their financial lives and build a plan to accomplish their objectives.

Ben is on the firm’s Management Team and Financial Planning Committee.  He is a member of and past Advocacy Chair of the Financial Planning Association of Georgia and a participant in GT Mentor Jackets, an alumni-to-student mentoring program. He is also a 2018 graduate of the Charles Schwab Executive Leadership Program. Ben earned a bachelor’s degree in management with high honors, including certificates in finance and accounting from Georgia Tech. He completed Boston University’s financial planning certification program in 2007 and is a CERTIFIED FINANCIAL PLANNER™ professional.

Ben lives in Dunwoody with his wife Mary Catherine and children James and Mary Margaret.  In his spare time he enjoys playing piano and guitar and is an avid college basketball fan.

Jaime Ruff, CFP®

December 9, 2022 by

Jaime has been with HB Wealth since 1999. He holds a bachelor’s degree in finance from Georgia State University and is a CERTIFIED FINANCIAL PLANNER™ professional. His primary specialty is retirement planning, and he works out of HB’s Atlanta and Alpharetta offices.

Jaime is an active member of the National Association of Personal Financial Advisors (“NAPFA”), a professional association of Fee-Only financial advisors. He is a past leader of NAPFA’s Atlanta Study Group, past chair of its South Region Board, and recently chaired a national conference for the association. He routinely leads group discussions among NAPFA-member firms and serves on various planning committees of the association.

A father of three, Jaime is a volunteer leader with the Boy Scouts of America and the Sons of the American Revolution. His interests include muscle cars, playing the guitar, and genealogy.

John Taylor, CFP®, CFA

December 9, 2022 by

John “JT” has spent his long-term career working with wealthy individuals, families, foundations, and institutional clients. JT leads a client service team at HB Wealth where he provides advice in the areas of investment management, retirement planning, risk management, income tax, and estate planning. One of JT’s primary goals is to help clients feel empowered and make more informed decisions so they can be the best possible stewards of their wealth.

He joined HB Wealth in 2007 and has been a shareholder of the company since 2017. In addition to his primary job functions, he has been recognized by HB Wealth for his commitment to technology and innovation, leading our internal IDEA team specializing in creating efficiencies and automation within HB Wealth.

JT attended the University of Georgia where he remains active in alumni events and sporting events. He is an avid supporter of the UGA financial planning program through a variety of capacities which have included lectures, Microsoft Excel labs, panel discussions, and alumni advisory board membership. He is a CERTIFIED FINANCIAL PLANNER ™ professional and a member of the CFA Institute.

He was named UGA’s FACS 100 Centennial Honoree by The College of Family and Consumer Sciences in 2017. In 2020 he received the Distinguished Financial Planning Alumni Award from the University of Georgia’s Financial Planning program.

JT and his wife Ruth live in Chastain Park with their three kids (Audrey, Brynn, and John) and dog Frodo. When not in the office you can find JT looking for many outdoor adventures like hiking, fishing, traveling, and golfing.

Lee Van Leuvan, CFP®

December 9, 2022 by

Lee joined HB Wealth in the Spring of 2013.  Prior to joining HB Wealth, Lee was the President of LVL Financial, a financial planning and advisory firm formed in 1993.  Lee started as a Financial Professional in 1978 and became a CERTIFIED FINANCIAL PLANNER™ professional in 1987 serving her clients in that capacity ever since.

Lee is married to Dick Van Leuvan and together they have four adult children.

Frank Waterson, CFP®

December 9, 2022 by

Frank has spent his entire career working with wealthy individuals, families, and foundations.  Frank leads a team at HB Wealth serving as the family CFO for select clients throughout the country.  He provides planning advice in the areas of investment management, retirement planning, risk management, income tax and estate planning.  One of Frank’s primary goals is to help free up time for clients, so they can focus on the areas that matter to them most.

Prior to joining HB Wealth, Frank began his career developing comprehensive financial plans and advising Fortune 500 executives with The Ayco Company, a Goldman Sachs company.  A significant amount of time was spent on employee benefits, income tax planning and wealth transfer strategies.

Frank is a CERTIFIED FINANCIAL PLANNER™ professional and a member of the Fernbank Museum’s Corporate Leadership Council.  He has been a member of the fee-only National Association of Personal Financial Advisors (NAPFA) as well as the Financial Planning Association (FPA).  He graduated Cum Laude from Siena College in Loudonville, NY.

Frank and his wife, Sara, live in the City of Decatur with their two children. In his free time, Frank enjoys traveling, spending time with his family, reading and hiking.

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