LOGO BLUE
LOGO BLUE
  • About Us
    • The HB Wealth Story
    • Our Purpose
    • The HB Wealth Difference
      • Fee-Only Fiduciary Commitment
      • Credentialed Experts
      • Comprehensive Advice
      • Concierge-Level Care
      • Private Market Expertise
    • Community
    • Cultural Commitment
    • Awards and Recognition
  • Our Services
    • Wealth Advisory Services
      • Financial Planning
      • Multi-Generational Planning
      • Estate Planning Services
      • Tax Planning Services
      • Interactive Planning
      • Wealth Forecast
      • Retirement Planning Services
      • Insurance Planning
      • Administrative Services
      • Charitable Planning
      • Education Planning
    • Investment Management
      • Private Market Investments 
      • Key Investment Principles
      • Online Reporting
      • Our Investment Process
      • Our Investment Expertise
      • Investment Communication
      • Investment Risk Management
    • Family Office Services
    • Service Levels and Costs
  • Who We Serve
        • Individuals and Families
          Business Owners and Entrepreneurs
          Corporate Executives
          Professional Service Practitioners
          Suddenly Single Individuals
          Multi-Generational Families
          Institutions
          Individuals and Families
          Individuals and Families

          We are privileged to serve families across 48 states with their wealth management needs including comprehensive advice, financial planning, and investment management, all with a mission of providing unwavering financial peace of mind.*

          *As of May 31, 2025

          See How We Help Individuals and Families
          A smiling family of four poses outdoors on a sunny day. The father has a child on his shoulders, while the mother and another child stand close, all looking happy with trees and blue sky in the background.
          Business Owners and Entrepreneurs
          Business Owners and Entrepreneurs

          We work with successful business owners to help them navigate pre-sale planning, post-sale investing, asset protection, charitable giving, and long-term wealth forecasting to align financial strategies with lifestyle goals.

          See How We Help Business Owners and Entrepreneurs
          A middle-aged man with gray hair and a beard, wearing a light plaid shirt and beige pants, stands smiling with arms crossed in front of a glass door and bookshelves in a cozy, well-lit shop or library.
          Corporate Executives
          Corporate Executives

          We develop custom strategies for executives with concentrated stock and options complexities, including tax planning, cash-flow modeling, executive benefit optimization, retirement planning, and advisor coordination to free up time while aligning corporate and personal goals.

          See How We Help Corporate Executives
          Confident older woman with gray hair wearing a light-colored blazer and blouse, standing with arms crossed and smiling in a modern office environment with glass walls.
          Professional Service Practitioners
          Professional Service Practitioners

          We assist attorneys, physicians, consultants, CPAs, and other professionals with ongoing wealth planning, creating customized portfolios, and coordinating with trusted advisors to navigate and manage complex wealth and professional transitions.

          See How We Help Professional Service Practitioners
          A smiling man in a blue blazer and beige pants sits on a desk with his arms crossed in a modern office, with shelves of binders and a laptop visible in the background.
          Suddenly Single Individuals
          Suddenly Single Individuals

          We support individuals navigating divorce or loss by organizing finances, setting goals, building advisor teams, reviewing legal documents, and fostering connections to offer clarity and community amidst major life transitions.

          See How We Help Suddenly Single Individuals
          A woman with short dark hair, wearing a white button-up shirt and a black necklace, sits on a gray couch against a plain light-colored wall, smiling gently at the camera.
          Multi-Generational Families
          Multi-Generational Families

          Our multi-generational family office services extend beyond planning and investing to include consolidated reporting, entity structuring, administrative support, family education, insurance reviews, and independent due diligence tailored to each family’s unique needs.

          See How We Help Multi-Generational Families
          Three generations of a smiling family—grandparents, parents, and two children—stand together with arms around each other in a sunny park, with a fluffy white dog sitting in front on the grass.
          Institutions
          Institutions

          We provide tailored investment management services to select corporations, endowments, foundations, and nonprofits through an Outsourced Chief Investment Officer (OCIO) model designed to alleviate ongoing investment management tasks so your team can focus on fulfilling your organization’s mission.

          See How We Help Institutions
          A confident older woman in business attire stands smiling with arms crossed in front of a diverse group of four professionally dressed colleagues, all smiling and standing in a bright office setting.
        • Individuals and Families
        • Business Owners and Entrepreneurs
        • Corporate Executives
        • Professional Service Practitioners
        • Suddenly Single Individuals
        • Multi-Generational Families
        • Institutions
  • Meet The Team
    • Wealth Advisors
    • Client Service
    • Investments
    • Leadership
    • Business Operations
  • Our Offices
    • Atlanta, GA
    • Alpharetta, GA
    • Augusta, GA
    • Sandy Springs, GA
    • Palm Beach, FL
    • Tampa, FL
    • Towson, MD
    • Columbia, MD
    • Nashville, TN
    • Columbia, SC
    • Greenville, SC
  • Insights and News
    • Blog & Market Commentary
    • Helpful Resources
      • How to Select an Advisor
      • Understanding Family Offices
    • HB Wealth in the News
  • Careers
  • Request a Consultation
  • Client Login
HB_WEALTH_White.svg

Fee-Only Fiduciary Commitment

Fee-Only Fiduciary Commitment

We founded our firm based on this core principle.

Fee-Only Fiduciary Commitment

We founded our firm based on this core principle.

  • Home
  • About Us
  • The HB Wealth Difference
  • Fee-Only Fiduciary Commitment

Staying True to a Fee-Only Fiduciary Model

Since our founding in 1989, HB Wealth has operated as a fee-only fiduciary. That means we’re paid by one party only: our client. No commissions. No product pushing. No behind-the-scenes referral fees. Unlike firms that moonlight as banks or insurance brokers, we are focused on one thing only: delivering comprehensive wealth advice built for you. We are fully transparent, fiercely objective, and dedicated to acting in your best interest.

Truly Fee-Only

No commissions, incentives, or product pushing—ever.

Fiduciary Standard, Always

We act in your best interest, not ours.

Transparent and Aligned

Clear, fair fees, with no hidden agendas or cross-selling.

Client-First Since 1989

A legacy of trust and service, not transactions.

Why Fee-Only Matters: A Model Built Entirely Around You

While many financial firms claim independence or fiduciary duty, their revenue models often tell another story. Since 1989, we’ve operated as a fee-only fiduciary, committed to a transparent service model that helps keep us aligned with your best interests, not someone else’s bottom line.

No Hidden Compensation

Because we are not compensated based on your investment choices or product selections, our advice is focused on your best interests.

No Cross-Selling Conflicts

Some advisors operate under the guise of independence while referring clients to in-house mortgage, tax, or insurance businesses. We believe that creates unnecessary conflict, so we don’t do it.

Fee-Only, Not Fee-Based

Many firms use confusing language. “Fee-based” means they might charge you a fee and earn commissions. We are fee-only, paid only by our clients, directly and transparently.

Aligned Incentives

Because we don’t financially benefit from your investment choices or product selections, we can give advice based purely on what’s best for you.

Real Fiduciary Duty

Our advisors are fiduciaries in all situations. That means they have an obligation to uphold your interests, always.

Clarity on Services and Costs

We are committed to transparency when it comes to our service levels and costs. You will always know what you’re paying.

No Product Pushing

We’re not here to sell you insurance, mortgages, or proprietary products. We’re here to advise and guide you.

Client-First Culture Since 1989

We built HB Wealth to serve individuals and families like yours with integrity, transparency, and a deep personal commitment.

Frequently Asked Questions

What is a fiduciary?

Fiduciary is a legal term defined by the Investment Advisers Act of 1940 and regulated by the SEC that simply means always acting in the best interest of our clients when we offer financial advice. We believe in sitting on the same side of the table with you and operating in your best interest at all times.

What is fee-only?

Fee-only means that we are only paid by our clients for our financial advice – we do not have a mortgage, insurance, banking, or accounting business. We also do not accept referral payments from CPAs, attorneys, or insurance agents. This is, in our opinion, the right way to operate.

What is a Fee-Only Financial Advisor?

The definition of a “fee-only” financial planner can be very confusing in the world of personal financial advisors. There are national associations focused on the “fee-only” issue, and the fee-only model has certainly grown more popular since HB Wealth was founded in 1989. When you are receiving comprehensive financial planning advice, you want to feel good about the incentives of your financial advisor. You want to feel that your advisor is on the same side of the table as you are. A bank or brokerage firm may use the word fee-based to attempt to confuse you, or may charge a flat fee for a specific service and thus claim they do not have this potential issue. Whether you are interested in comprehensive financial planning or investment management, this distinction is important to understand when choosing a financial advisor. This is where understanding “fee-based advisors” vs. “fee-only advisors” can be important.

What is the Difference Between Fee-Only Vs. Fee-Based Financial Advisors?

Fee-only financial advisors are paid only directly by the client for their advice via the one clear fee charged to them directly, with no other sources of revenue coming from conflicting sources. Fee-based advisors may charge a fee directly to the clients, but then also make money in other ways that are less transparent or less attractive in terms of potential conflicts. This may include selling other financial services to you as the client (e.g. insurance, tax preparation, legal work, mortgages, banking, etc.) or it may involve earning extra money based on the investment decisions made by the client (e.g. incentive fees for a private fund, placement fees, 12b-1 mutual fund fees, etc.). Many brokers may be quick to mention that they do not earn stock commissions on trades, but not be as quick to mention the other ways they might get paid based on your relationship that have nothing to do with stock commissions. We believe that your goal should be for your financial advisor to only be paid directly by you in a transparent simple approach that is not connected to how you invest, what financial services you need, or which other financial services you choose to use.

Is a Fee-Only Fiduciary Model Right for You?

Knowing what services you are receiving, whether investment advice, investment management, retirement planning, tax planning, financial planning, etc., and the fees associated with those services are an important factor when working with a financial advisor. A financial planner should not make this difficult, dance around the topic, have hidden charges, or have an obvious conflict of interest due to a product offering. As fee-only advisors with a fiduciary responsibility, HB Wealth built our approach to give you full transparency regarding fees. We want to provide comfort to our clients that they are receiving a client service experience in order to accomplish their goals of having comprehensive financial planning for their family and future generations – not to drive extra fees for our firm. Our fee-only approach reduces conflict with our clients and helps to ensure our financial advisors are acting as a fiduciary for you every day. Our number one priority is you and your family, and we built our wealth management model around that goal. If you believe you want your advisor more on the same side of the table with you instead of focusing on selling you products, we believe HB Wealth could be the right fit for your family.

How are some other financial firms different from HB Wealth?

Banks and brokerages often have complex compensation systems that you may not fully understand where your advisor may be paid extra money to recommend certain funds or investments (or loans or insurance or other financial products). Even some of our fellow RIAs (registered investment advisers) claim to be fiduciary independent advisors but then happen to have an insurance business or accounting business or mortgage business that creates a conflict of interest that we feel is unnecessary.

Looking for a Fee-Only Fiduciary Advisor Acting In Your Best Interest?

Request a Consultation
HB_WEALTH_White.svg
Georgia

Atlanta (HQ)
Alpharetta
Augusta
Sandy Springs

Florida

Palm Beach
Tampa

Maryland

Columbia
Towson

Tennessee

Nashville

South Carolina

Columbia
Greenville

Facebook Twitter LinkedIn Instagram Youtube
  • © 2025 Copyright - HB Wealth
  • Privacy Policy & Disclosure
  • Form ADV
  • CRS
  • Contact Us