LOGO BLUE
LOGO BLUE
  • About Us
    • The HB Wealth Story
    • Our Purpose
    • The HB Wealth Difference
      • Fee-Only Fiduciary Commitment
      • Credentialed Experts
      • Comprehensive Advice
      • Concierge-Level Care
      • Private Market Expertise
    • Community
    • Cultural Commitment
    • Awards and Recognition
  • Our Services
    • Wealth Advisory Services
      • Financial Planning
      • Multi-Generational Planning
      • Estate Planning Services
      • Tax Planning Services
      • Interactive Planning
      • Wealth Forecast
      • Retirement Planning Services
      • Insurance Planning
      • Administrative Services
      • Charitable Planning
      • Education Planning
    • Investment Management
      • Private Alternatives
      • Key Investment Principles
      • Online Reporting
      • Our Investment Process
      • Our Investment Expertise
      • Investment Communication
      • Investment Risk Management
    • Family Office Services
    • Service Levels and Costs
  • Who We Serve
        • Individuals and Families
          Business Owners and Entrepreneurs
          Corporate Executives
          Professional Service Practitioners
          Suddenly Single Individuals
          Multi-Generational Families
          Institutions
          Individuals and Families
          Individuals and Families

          We are privileged to serve families across 48 states with their wealth management needs including comprehensive advice, financial planning, and investment management, all with a mission of providing unwavering financial peace of mind.*

          *As of May 31, 2025

          See How We Help Individuals and Families
          A smiling family of four poses outdoors on a sunny day. The father has a child on his shoulders, while the mother and another child stand close, all looking happy with trees and blue sky in the background.
          Business Owners and Entrepreneurs
          Business Owners and Entrepreneurs

          We work with successful business owners to help them navigate pre-sale planning, post-sale investing, asset protection, charitable giving, and long-term wealth forecasting to align financial strategies with lifestyle goals.

          See How We Help Business Owners and Entrepreneurs
          A middle-aged man with gray hair and a beard, wearing a light plaid shirt and beige pants, stands smiling with arms crossed in front of a glass door and bookshelves in a cozy, well-lit shop or library.
          Corporate Executives
          Corporate Executives

          We develop custom strategies for executives with concentrated stock and options complexities, including tax planning, cash-flow modeling, executive benefit optimization, retirement planning, and advisor coordination to free up time while aligning corporate and personal goals.

          See How We Help Corporate Executives
          Confident older woman with gray hair wearing a light-colored blazer and blouse, standing with arms crossed and smiling in a modern office environment with glass walls.
          Professional Service Practitioners
          Professional Service Practitioners

          We assist attorneys, physicians, consultants, CPAs, and other professionals with ongoing wealth planning, creating customized portfolios, and coordinating with trusted advisors to navigate and manage complex wealth and professional transitions.

          See How We Help Professional Service Practitioners
          A smiling man in a blue blazer and beige pants sits on a desk with his arms crossed in a modern office, with shelves of binders and a laptop visible in the background.
          Suddenly Single Individuals
          Suddenly Single Individuals

          We support individuals navigating divorce or loss by organizing finances, setting goals, building advisor teams, reviewing legal documents, and fostering connections to offer clarity and community amidst major life transitions.

          See How We Help Suddenly Single Individuals
          A woman with short dark hair, wearing a white button-up shirt and a black necklace, sits on a gray couch against a plain light-colored wall, smiling gently at the camera.
          Multi-Generational Families
          Multi-Generational Families

          Our multi-generational family office services extend beyond planning and investing to include consolidated reporting, entity structuring, administrative support, family education, insurance reviews, and independent due diligence tailored to each family’s unique needs.

          See How We Help Multi-Generational Families
          Three generations of a smiling family—grandparents, parents, and two children—stand together with arms around each other in a sunny park, with a fluffy white dog sitting in front on the grass.
          Institutions
          Institutions

          We provide tailored investment management services to select corporations, endowments, foundations, and nonprofits through an Outsourced Chief Investment Officer (OCIO) model designed to alleviate ongoing investment management tasks so your team can focus on fulfilling your organization’s mission.

          See How We Help Institutions
          A confident older woman in business attire stands smiling with arms crossed in front of a diverse group of four professionally dressed colleagues, all smiling and standing in a bright office setting.
        • Individuals and Families
        • Business Owners and Entrepreneurs
        • Corporate Executives
        • Professional Service Practitioners
        • Suddenly Single Individuals
        • Multi-Generational Families
        • Institutions
  • Meet The Team
    • Wealth Advisors
    • Client Service
    • Investments
    • Leadership
    • Business Operations
  • Our Offices
    • Atlanta, GA
    • Alpharetta, GA
    • Augusta, GA
    • Sandy Springs, GA
    • Palm Beach, FL
    • Tampa, FL
    • Towson, MD
    • Columbia, MD
    • Nashville, TN
    • Columbia, SC
    • Greenville, SC
  • Insights and News
    • Blog & Market Commentary
    • Helpful Resources
      • How to Select an Advisor
      • Understanding Family Offices
    • HB Wealth in the News
  • Careers
  • Request a Consultation
  • Client Login
HB_WEALTH_White.svg

E-book: A Primer on Private Alternative Investment Opportunities

E-book: A Primer on Private Alternative Investment Opportunities

Alternatives: Are they right for your portfolio?

E-book: A Primer on Private Alternative Investment Opportunities

Alternatives: Are they right for your portfolio?

  • Home
  • E-book: A Primer on Private Alternative Investment Opportunities

Download the e-book to understand the opportunities in private alternative investments and how HB Wealth can help you navigate this complex category to find the potential fits for your portfolio.

E-book Contents
  • Introduction
  • What are Private Alts?
  • Why Private Alts are Expanding
  • Why Invest in Private Alts
  • What to Consider Before Investing
  • HB Wealth and Private Alts
  • How We Implement Alternatives
  • Conclusion

Investing entails risk, including potential loss of principal. Private alternative investments are not for every client, are not risk-free, are not liquid investments, and there is no guarantee of achieving superior performance compared to similar liquid investments. This page is not a recommendation.

Download the E-book

Who Is HB Wealth

Founded in 1989

Providing fee-only fiduciary advice for over 35 years

Independent

Not owned by a bank or brokerage firm

Clients in 48 States

Based in Atlanta and managing over $25 billion of AUM for clients across the U.S. (as of May 31, 2025)

98%

Client retention rate

Alts Expertise

Investing in private alternatives for 30+ years

Alts Network

Managing 100+ active alternative manager relationships

What You Need To Know About Private Alternatives

More accessible than ever, nontraditional investments such as private alternatives, or “alts,” are becoming popular among individual investors

That’s because these investment solutions may enable clients to address their capital-appreciation and income objectives while potentially enjoying a measure of protection against inflation. A complement to traditional equity and fixed-income investments, private alts can also potentially help improve diversification, increase potential return, and manage portfolio volatility for those investors who meet certain suitability requirements and are able to add illiquid funds to their portfolio.

Learn more about private alternatives and HB Wealth's approach to these types of investments.

Download the e-book
HB_WEALTH_White.svg
Georgia

Atlanta (HQ)
Alpharetta
Augusta
Sandy Springs

Florida

Palm Beach
Tampa

Maryland

Columbia
Towson

Tennessee

Nashville

South Carolina

Columbia
Greenville

Facebook Twitter LinkedIn Instagram Youtube
  • © 2025 Copyright - HB Wealth
  • Privacy Policy & Disclosure
  • Form ADV
  • CRS
  • Contact Us